Egypt has professional singers, Professional songwriters, composers, and arrangers, but recently most of the music production companies have started to stop attracting new talented amateurs, and this has led to slow music business growth in Egypt.
Many of the talented singers experience tough circumstances, low income, and boring lifestyles as they choose any
other job despite being suitable for the music career, how many gifted
singers are deprived of being one of the music business team members? and who
is responsible for not assisting them to start their career? so the question is
what is the solution to make the music business grow faster?
"Ghanni w Sammaana" or "sing and let us
listen" marketing campaign sponsored by Orange Egypt is inviting all the
talented singers whose goal is to look for an opportunity to show their talent of
singing by using its new service "Hareef Ghona" or "Professional
Singer" which is one of the Orange Services provided by the application
"My Orange", the talented singers can also use their mobile phones
and dial the code #900# to start recording their voices, Orange Egypt is running
a successful competition and offering One million Egyptian pound and a produced
song for the winner, which is evidence that Orange Egypt has values and
Community development objectives, let's analyze the content of the
advertisement.
The advertisement presents a cook who has the talent of singing and singing a song in a wonderful voice despite being busy preparing a food order in a kitchen inside of a restaurant, while the Egyptian superstar and the professional singer Tamer Hosni sits in the lobby of the restaurant with his friends, but it seems like the cook's voice touches Tamer's heart, then Tamer Hosni enters the kitchen to encourage the cook keep singing saying "Allah" which means "Perfect", the same content also is used with talented students in a school and talented workers during performing their jobs and also a band in the street, the advertisement also has some important scenes like the scene which is inside of a recording studio presenting some of the students and the talented workers with the superstar Tamer Hosni, that's why Orange Egypt is the solution, Orange Egypt is the sponsor of the professionals in Egypt, Thanks Orange Egypt.
Note: Photos by Orange Egypt via www.YouTube.com
